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ShopGaithersburg.com &
ShopGermantown.com Benefits You

Full Page hosted on ShopGaithersburg.com to provide product and services information. Read what our clients have said about their advertising page on ShopGaithersburg.com. Our members are enjoying TOP RANKING on all the popular search engines. If you have an under producing web site a membership on ShopGaithersburg.com will help your web site produce the kind of business you wanted when you launched it.

Membership Benefits You With:

  • A single custom designed page online to tell customers about your products/services, and to offer ongoing discounts to customers who clip your coupon to use when shopping at your business.
  • This page linked to your own e-Commerce/Commercial web site if you have an online presence. We can help you develop your own web site if you have been considering this type of marketing tool.
  • Featured periodically throughout the year during special promotional periods in the SavingsFlash email newsletter that is delivered bimonthly to an opt-in email list of qualified customers who want to know about your latest discount offers.
  • Other opportunities to be a featured advertiser on ShopGaithersburg.com web site and in the direct email program for a very low cost. Plus additional placement in future Local Shopping Portals that will open during the next 2 years.

Why is online advertising more useful than print? When was the last time you actual got a call from the Yellow Pages?

  • It is immediate - customers want a discount and are looking for coupons.
  • It is cheaper - print advertising is very costly, whether you use the newspaper or coupon magazines.
  • It is more responsive to demand - Only online can you change your message to reflect demand as often as you need to, to drive traffic.

Why Marketers Use Online Media:

 
  • A vehicle to reach a mass audience
  • Costs have plummeted
  • The impact of sight, sound, and motion has arrived and continues to improve
  • It has proven to be an effective direct response medium
  • Research is building a strong case for using it to support brand-building efforts
  • New targeting technology enables you to reach those "hard to reach" targets
  • The Internet is living up to its promise as the most measurable medium
 

GROWTH OF AUDIENCE

  • 71% of US households had access to the Internet in their homes in Feb-March 2007 survey
  • Women use the Internet 70% and Men use the Internet 71% Feb- March survey 2007
  • Households with over $75,000 annually use the Internet 93% survey Feb-March 2007
  • 47% of adults have high-speed internet connections at home as of early March 2007, up five percentage points from a year earlier.
  • US surfers are spending more time online with an average of 15h and 18m per month
  • American Internet population (70 million users) log on at least once every single day, 37 % increase over 51 million in 2000.
  • Americans now spend more time viewing/surfing the Internet then watching TV
 

INTERACTIVE ADS DELIVER IMPACT

  • New IAB formats introduced, media properties have removed almost all restrictions on formats
  • Audio and video delivery capabilities are becoming more prevalent
  • MSDW report, Jupiter/Media Metrix, Adrelevance, Dynamic Logic Study all conclude the effectiveness of internet advertising as a powerful branding vehicle
 

BENFITS ARE DRIVING SPENDING

  • As more and more marketers reap the benefits of efficient interactive advertising, online media spending is increasing at a rate of approximately 30% year to year.
  • 79% of national advertisers advertised online in 2004, spending an average of $4.4 million each, a 27% increase in online ad-spending from the previous year.
 

ONLINE Advertising is cheaper, more responsive
and more effective at driving traffic and brand.

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